 Networking:
Your Safety Net in Uncertain Times
By: Ellen D’Amato
A person who remains with one employer until she retires is increasingly
becoming a rarity. Some people find it is easier to move up the corporate
ladder by moving from one company to another, each time taking a position
at a higher level.
Some don’t have a choice and must change employers because of
a layoff. Still others, through choice or necessity, start their own
business. If trends continue, by the end of the decade half of those
in the workforce may be small business owners.
These situations have one thing in common --- the need for connections.
Cold calls are very tough, whether looking for business or employment.
Experts tell us that between 80 and 85 percent of all hiring is now
done through employee referrals. The need for a network of people
influential in the business world is essential in today’s society.
It is a form of insurance, and like insurance, you need to have it
in place before the need arises to use it.
How does one go about building an effective network? First, you have
to identify at least one organization that affords you the opportunity
to meet influential people in the community who are employed by companies
or organizations you may be interested in or who are your potential
customers.
Second, once you have identified the organization, you need to participate
regularly and have meaningful conversations with others in the group.
“Meaningful conversation” requires a real give and take
- you need to not only talk about yourself, but ask others about themselves.
Effective networking requires more than occasionally attending a meeting
and handing out a business card.
Finally, it is important for you to create a 30-second commercial
about yourself. Think of this as a verbal business card that serves
as a marketing tool to identify your assets. This commercial needs
to include your key strengths and what you offer. It does little good
to tell people you are a manager at XYZ Corporation or that you own
your own business without telling them more about what you do or sell.
Ideally, you will become involved in one or more key organizations
and establish deeper relationships by serving on a committee or even
the board of directors. Although referrals are what you may need,
it is even better to have people who are willing to promote you because
they know you and your abilities well.
Networking should not be a chore. It can result in many side benefits,
including making lasting friendships and expanding your horizons beyond
your daily routines.
Ellen D’Amato is president and CEO of The Central Exchange,
a membership organization with facilities at 1020 Central, Kansas
City, Mo. and 6201 College Blvd., Overland Park, Ks. She may be contacted
at 816.471.7560, ext. 18; or at ellen@centralexchange.org.
“Effective networking requires more than occasionally attending
a meeting and handing out a business card.”
Article Source: http://www.flourishmagazine.com
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